![]() ![]() Other stores opening by the end of the year will open in South Chicago, IL Atlanta, GA Beijing, Jingliang and Jingzang, China. ![]() Stores opening include Portland, OR East New York, NY San Antonio, TX East Kilbride (UK) and Namyangju, South Korea. Nike unveils new concept stores ‘Nike Unite’ by Apparel Resources News-Desk 20-November-2020 1 min read Image Courtesy: After launching several successful store concepts like Nike House of Innovations, Nike Rise and Nike Live, Nike is introducing Nike Unite. Nike plans to open nine Nike Unite worldwide locations in 2020. The concept will include digital and self-service features and contactless options including Nike Member self-checkout and buy-online, pick-up in-store. Nike’s Community Ambassador program, which trains Nike store employees to be coaches, will also be a priority in supporting local communities. The stores are expected to support local schools and nonprofits that give kids more opportunities to stay active through Made to Play. Additionally, Nike Unite doors reflect Nike’s commitment to hiring people who live in the local community.” “The products in each Nike Unite door are also reflective of what the community is interested in: locally curated, every-day essentials at the best price, matched with the newness of select seasonal offerings. From local landmarks to hometown athletes, the design allows the local residents to feel represented in the space. ![]() Consumers are welcomed by an in-store community wall highlighting the store team and local partnerships, and design elements throughout the space also look to tell the story of the community. Nike said in a statement: “Nike Unite exists to serve and celebrate the people in each local community, and each store is designed to be a reflection of their heart and spirit. The concept represents its fourth retail specialty concept, joining Nike House of Innovation, Nike Rise and Nike Live. has introduced a new Nike Unite concept focused on local communities. The store is now open to the general public.Nike Inc. Just don’t expect the latest and greatest drops to be found here. Prices here are still slightly more affordable compared to the usual range we see on their app. Though the name change might be something new for consumers to adapt to, the Nike Unite store still sticks to its roots. We’re guessing that because it’s Singapore, being efficient and picking up souvenirs all in one place for multiple countries is the highlight here. While this newest Nike Unite store is based in Singapore, you’re able to pick up tees for Malaysia and India as well. An employee at the Nike Unite store told us that the pricing and products offered at a Unite store are similar to that of a Nike Factory store (often found at outlets), with a slightly different layout and a specific return section for items purchased on. Interestingly, over the years country name prints for Nike tees seem to have grown in popularity. However, if logos are not your thing, there’s the option of having your name and number printed on the tee akin to a football jersey. With a variety of options to choose from, most of the designs are focusing on heritage logos from Nike’s stable of brands.ĭepending on where your preferences lie, there’s bound to be an iconic logo to pick!Ĭustomers have the option to have the tee printed on either a black or white base (S$47 for 2 prints, front and back). Next up, we have a dedicated Nike tee printing area right at the entrance. Plus, this is all done in the privacy and comfort of a dedicated changing area. Customers are encouraged to go through a variety of tests to ensure that their purchase is perfect for their use. The new Nike Unite store also offers a personalized bra-fitting service for the ladies to ensure that female patrons would be able to get the right gear for their preferred exercise activity. With the expanded store, Nike caters more floor space to the ladies as well. This makes shoe shopping a seamless process without minimal guesswork. “Sizes” here varies because depending on the shoe model, Nike would recommend for customers to get a half-size larger or smaller for the ideal fit. ![]() The best part would be having to save personal shoe sizes within your Nike app itself. With a quick snap of the phone, you’d receive your show size in a moment of seconds. As with such firsts, there’s quite a bit for customers to look forward to as well.įirst up we have Nike’s new tech-enabled shoe fitting service dubbed “NikeFit”.Īll you need to do is stand on the board and the staff in-store will assist customers with their shoe measurements. Spanning 18,000 square feet, the store, located at IMM, is the first of its kind in Southeast Asia. Tucked in the far west of Singapore, Nike’s brand new retail experience, Nike Unite, has replaced its original factory outlet store. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |